For the launch of a racing media coverage and content creating company I opted for designing an impactful and visually appealing logo, that is able to convey at first glance what the brand is all about.

The client wanted to set themselves apart from other racing brands and showcase a unique style, minimal in its elements but highly recognisable when seen around the track. Therefore, we decided to combine fonts and styles as well as neon colours to build a striking brand identity.

Furthermore, it was important for the client that the logo was well functioning across different media channels and products, including an apparel collection, which turned out to be a huge success!

I was also commissioned the design of the company website, www.rcworldmedia.com